How to use Pinterest the right way!
Are you new on Pinterest, like to grow your Pinterest knowledge or want to learn how the platform really works? Learning something new can be a little overwhelming at the beginning.
That’s why I answered some important questions about Pinterest so you know the basics from the beginning. Maybe you have already asked yourself these questions but didn’t find the right answers.
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1. What is Pinterest?
Pinterest isn’t another Social Media platform like Instagram, Facebook & Co. It’s a visual search engine and is more like the Google visual search.
2. What does ‘Pinterest’ mean?
The Name Pinterest stands for ‘Pin’ + ‘Interest’. It’s all about ‘pinning’ things of the own ‘interest’. To do this you ‘pin a Pin’ (an Image, graphic or video connected to a link) to an own created ‘board’ (folder).
„Pinterest is the world’s catalog of ideas“ Pinterest.com
3. What is Pinterest used for?
People use Pinterest to get inspired, plan and save ideas for their daily life as well as for big life moments. A lot of users specifically use the platform to buy products right on Pinterest, so they go there with the intention to purchase.
Pinterest is long-lasting for evergreen content as well as seasonal content.
People use Pinterest for:
- product search and purchasing
- recipes: e.g. dinner ideas or baking a cake for the bake sale
- inspirations: e.g. outfits, hairstyles or make-up trends
- ideas: e.g. gifts, decorations or party themes
- life hacks: e.g. cleaning the stove without chemicals
- crafting and diy: e.g. tutorials for diy gifts, decorations or crafting with kids
- traveling tips: e.g. spring break, summer vacation or weekend trip
4. What is the difference between Pinterest and other Social Media channels?
Pinterest is a visual search medium, that doesn’t live from sharing daily life events, thoughts, likes or comments.
The way to success on Pinterest is a marathon, not a sprint!
It’s common that pins take weeks or even months to take off and generate massive traffic. Some pins even take years to get popular, that’s why you shouldn’t delete old or not well-running pins because there is still a chance that this pin takes off.
5. How to create a successful pin?
Some important Pinterest basics:
The ideal pin ratio is 2:3 and 600×900 pixels, longer pins up to 1000×1500 pixels are possible too but will get cut off at a 1260 pixels length. So keep that in mind and your pins will be shown perfectly in the home feed and hopefully clicked and saved a lot.
Also, your pins should have high-quality images/graphics as well as easy readable texts, ideally with a good CTA (call to action).
What’s also important is, that your pin is related to your blog post, product or landing page. So your visitors aren’t confused, because the pin doesn’t fit the linked site.
Another really important part of a successful pin is the pin description! The description should include some rich and fitting keywords, so Pinterest knows what your pin is about and possibly ranks you high in search for your topic.
6. How to become and stay successful on Pinterest?
To become and stay successful on Pinterest you need to be consistent and pin daily. Pinterest suggests pinning 10-30 pins daily, spread throughout the day, e.g. 5 times a day 6 pins.
To help you with that, you can use a scheduling tool like Tailwind (here you can start your free trial + get a $15 account credit). It helps you auto post your pins to Pinterest to selected times, so you don’t need to be active on Pinterest every single day.
It also depends on the quantity of your own content and pins. You shouldn’t only pin up to 30 of your own pins a day, that could look spamy. It should be a good mix of yours and other people’s pins. Most people also don’t have that many own pins to promote. So 20/80 is a good ratio, that means you pin about 20% of your own pins a day and 80% other people pins. There are bigger companies that only pin their own pins and are really successful with that strategy, but for most bloggers and small businesses, it’s probably not the right way.
Even repinning other people’s content helps you gain more reach and helps you to be active on the platform. So it’s a give and take.
Pinterest Facts (as of 2019)
Here are some interesting Pinterest facts:
- founded in 2010
- ~ 1,600 employees
- 300 million monthly users worldwide
- 200 billion saved pins
- 50% user from the US
- 85% of users use the mobile app
- 93% say, that they plan purchases with Pinterest
- 50 % of users are millennials
I hope you liked my post about the Pinterest basics and that I could help you with some of your unanswered questions about the platform.
I wish you great success on Pinterest and that your business receives lots of traffic from it. If you’ve got any questions, please let me know at firstname.lastname@example.org.
You can also let me know your thought or your question about the article in the comments down below. I would love to hear your feedback.